Go-to-Market & market expansion • 27/01/2026 Choosing the best inbound call tracking platforms for tech startups
Corporate vision & strategic roadmap • 07/10/2025 Setting the Course: A General Manager's Guide to Strategic Planning in Small to Medium Sized Companies
Go-to-Market & market expansion • 30/01/2026 Effective sales pitch examples for enterprise cloud platforms
Go-to-Market & market expansion • 30/09/2026 How a manager relation client accelerates market expansion and sustainable growth Discover how a client relationship manager drives market expansion by turning customer feedback into strategy, aligning internal teams, and building profitable long term client relationships.
Growth strategy • 30/09/2026 Using the STARS model to steer growth strategy in complex corporate environments Learn how general managers can use the STARS model to align leadership, teams, and growth strategy with each business situation, from start up and turnaround to realignment and sustaining success.
Strategic trade-offs & prioritization • 30/09/2026 Diversifier ses fournisseurs sans exploser les coûts : le calcul que le directeur de division pose How a division general manager can diversify suppliers without exploding costs, using clear risk metrics, dual sourcing, nearshoring and vertical integration trade offs.
Corporate vision & strategic roadmap • 02/10/2026 Scénarios stratégiques : construire trois hypothèses de rentrée en une journée Why French general managers can no longer rely on a single annual plan, and how to run a one day strategic scenario planning sprint with clear trigger points, financial translation, and data-driven governance.
Growth strategy • 30/09/2026 La croissance adjacente : pourquoi les ETI qui prospèrent ne se diversifient pas, elles bordent Pourquoi les ETI qui créent durablement de la valeur ne se diversifient pas mais bordent leur cœur de métier grâce à une croissance adjacente disciplinée.
Strategic trade-offs & prioritization • 04/09/2026 Décisions à forte inertie : pourquoi reporter coûte plus cher que se tromper Pourquoi pour un DG, reporter une décision à forte inertie coûte souvent plus cher que se tromper, et comment piloter ce coût de report comme un KPI stratégique.
Growth strategy • 28/08/2026 Climat des affaires à 97 : pourquoi la reprise ne ressemble pas à la même chose selon votre secteur Business climate in France at 97 hides sharp sector gaps. Analysis for general managers on budget arbitrage, go-to-market choices and BU performance steering.
Growth strategy • 21/08/2026 La vraie question stratégique de la rentrée 2026 : consolider ou accélérer ? How general managers can use cash, competition and leadership maturity to decide where to consolidate and where to accelerate for sustainable growth.
Strategic trade-offs & prioritization • 10/08/2026 Strategic diagnosis with honest understanding of real challenges for general managers Learn how general managers can run an honest strategic diagnosis, avoid solving the wrong problem, align leadership teams, and turn market, customer, and supply chain insights into better strategic trade offs and daily execution.
Corporate vision & strategic roadmap • 10/08/2026 Turning strategic diagnosis into honest understanding of the real challenge Learn how general managers can run a rigorous strategic diagnosis, link it to a credible corporate vision, and turn insights into an executable roadmap with clear owners, milestones, and KPIs.
Corporate vision & strategic roadmap • 07/08/2026 Turning business strategic diagnosis into a practical corporate roadmap for general managers Learn how general managers can use business strategic diagnosis to connect internal and external analysis with a clear vision, focused KPIs, and a practical three-year roadmap for execution.
Corporate vision & strategic roadmap • 04/08/2026 Turning the strategic diagnosis phase into a leadership asset for your company Learn how general managers can turn the strategic diagnosis phase into a practical management routine that clarifies vision, exposes bottlenecks, improves resource allocation, and drives a focused three‑year roadmap with measurable results.
CEO strategic leadership • 27/07/2026 L'exigence et l'empathie ne s'opposent pas : ce que les DG qui sur-performent font différemment Comment des DG français combinent exigence et empathie pour améliorer la performance, renforcer le management des équipes et sécuriser le pipeline de leaders.
Strategic trade-offs & prioritization • 20/07/2026 Geler le capex, accélérer l'IA : l'arbitrage asymétrique que 57,6% des dirigeants ont déjà fait In 2026, European general managers are freezing part of their capex and prioritizing AI initiatives with faster payback. Discover how leaders rebalance capital allocation between AI, structural investments and M&A, based on documented survey data, clear decision criteria and robust governance.
Strategic trade-offs & prioritization • 17/07/2026 Savoir se retirer d'un marché : le geste stratégique que la plupart des DG repoussent trop longtemps How to turn a strategic corporate divestment into value creation: warning signals, 3-part framework (financial, strategic, human), internal narrative, and the specific role of the DGA in executing early, disciplined exits.
Growth strategy • 26/05/2026 Croissance organique vs. croissance externe : pourquoi le choix n'est jamais binaire Learn how to design a non-binary growth strategy that balances organic expansion and acquisitions, with clear governance, integration discipline, and KPIs for sustainable performance.
Corporate vision & strategic roadmap • 13/05/2026 Plan stratégique 3 ans : la version courte qui se lit en 12 minutes Learn how to write a five-page business unit strategic plan (plan stratégique business unit) that aligns ambition, priorities, numbers, risks, and group demands into a concise, investor-ready document for corporate leaders.
Strategic trade-offs & prioritization • 07/05/2026 Décider vite sans décider mal : un cadre à trois questions pour les arbitrages urgents Learn how to build a robust cadre de décision dirigeant that turns your org chart into an executive operating system, aligns decisions with French labour law, and reduces legal and operational risk.
Business model & value creation • 06/05/2026 Pricing et marge : les leviers qu'on active avant de toucher au prix de vente Learn how to use pricing stratégie marge levers—discount governance, product mix, payment terms, indexation and exception management—to increase gross margin and net profit before raising list prices.
CEO strategic leadership • 28/04/2026 Production industrielle au-dessus des prévisions : surréaction ou signal business ? How French CEOs and BU heads should interpret upside surprises in industrial production: using Banque de France surveys, INSEE indices and ECB projections to detect forecast bias, sharpen conjoncture reading and improve corporate governance.
