Mastering the Role of a General Manager

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GM at WORK! is built for leaders who execute

We translate general management into practical, repeatable operating habits that improve speed, clarity, and accountability across the business.

Whether you are scaling, restructuring, or optimizing performance, our content is designed to help decision-makers deliver measurable outcomes with disciplined leadership.

Lead, Inspire, Succeed, with frameworks you can apply Monday morning.

What you will get

Executive playbooks focused on ROI, governance, and decision quality
Tools to align strategy to execution and eliminate delivery friction
Performance management methods for cadence, KPIs, and accountability
Transformation perspectives on AI, innovation, and operating model change
Trusted guidance for CEO readiness and critical career transitions

Explore leadership insights

Spotlight

Staying Above Water in a Flood of Responsibilities: Balancing Diverse Roles as a General Manager in a Small to Medium Sized Company

Company culture & organizational alignment

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09/10/2025

Staying Above Water in a Flood of Responsibilities: Balancing Diverse Roles as a General Manager in a Small to Medium Sized Company

Explore the intricate balance of diverse roles a general manager must navigate in the entrepreneurial landscape.

by Marie-Claire Duval

Sailing Smoothly Through the High Seas: Navigating Financial Challenges as a General Manager of a Small to Medium Sized Company

Risk management & business resilience

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13/10/2025

Sailing Smoothly Through the High Seas: Navigating Financial Challenges as a General Manager of a Small to Medium Sized Company

Explore effective strategies for general managers to navigate financial challenges in entrepreneurship, ensuring sustainable growth and success.

by Bernard Laroche

Mastering Talent Management: Strategies for General Managers to Unlock Human Potential

Leadership development & training

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12/06/2025

Mastering Talent Management: Strategies for General Managers to Unlock Human Potential

Delve into effective talent management techniques and unlock the keys to nurturing a high-performing team with strategic insights tailored for today’s general manager.

by Sylvie Chevallier

Stakeholder Synergy: The General Manager's Blueprint for Relationship Mastery

Strategic partnerships

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12/06/2025

Stakeholder Synergy: The General Manager's Blueprint for Relationship Mastery

Explore the critical importance of stakeholder relations management for general managers. Dive into strategies that foster strong relationships and drive business success.

by Céline Abdallah

Harnessing the Power of AI: A General Manager's Guide to Smart Decision-Making

Artificial Intelligence & business strategy

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12/06/2025

Harnessing the Power of AI: A General Manager's Guide to Smart Decision-Making

Explore how General Managers can leverage AI tools for strategic planning and decision-making. Dive into the intersection of technology and management for actionable insights.

by Marie-Claire Duval

Cultivating Resilience in Business: Strategies for General Managers to Thrive Amidst Economic Volatility

Risk management & business resilience

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12/06/2025

Cultivating Resilience in Business: Strategies for General Managers to Thrive Amidst Economic Volatility

Discover key strategies for general managers to foster resilience, ensuring business longevity and success in a volatile economic landscape. Explore expert insights on risk management, team empowerment, and agile adaptation.

by Pierre-Antoine Lemaire

Driving Sustainable Success: A General Manager's Guide to Integrating ESG Practices

Risk management & business resilience

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12/06/2025

Driving Sustainable Success: A General Manager's Guide to Integrating ESG Practices

Unlock the power of Environmental, Social, and Governance (ESG) criteria to propel a business forward sustainably. This comprehensive guide provides general managers with actionable insights on successfully embedding ESG practices into their business strategy.

Crafting a Green Legacy: Strategic Environmental Management for the Aspiring General Manager

Uncover the role of a General Manager in fostering an environmentally sustainable business model that leads to long-term success and market differentiation. Dive into strategic frameworks and best practices for impactful environmental stewardship in this insightful piece.

by Thomas Girard

Cultivating Stakeholder Relationships: How Can a General Manager Create Lasting Business Partnerships?

Strategic partnerships

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12/06/2025

Cultivating Stakeholder Relationships: How Can a General Manager Create Lasting Business Partnerships?

Explore the importance of cultivating strong stakeholder relationships and discover the best practices for general managers looking to create lasting partnerships in the business world. Learn about strategies, communication, and collaboration tips tailored for entrepreneurial success.

by Claire Fontaine

Boosting Your Worth: What Salary Secrets Do Top General Managers Know?

Executive compensation & incentives

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12/06/2025

Boosting Your Worth: What Salary Secrets Do Top General Managers Know?

Unlock the salary potential of a general manager role. Discover strategies, key statistics, and tips on how to elevate your financial standing in entrepreneurship.

by Marie-Claire Duval

The General Manager's Guide to Impact Investing: Boosting Societal Value as a Core Business Strategy?

Business model & value creation

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12/06/2025

The General Manager's Guide to Impact Investing: Boosting Societal Value as a Core Business Strategy?

A profound exploration of how general managers can leverage impact investing to drive societal change while achieving business success. Discover strategic insights, examples, and statistics.

by Lucas Navarro

Freelance Foresight: Key Strategies for General Managers Navigating the Gig Economy

Future of work & leadership

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12/06/2025

Freelance Foresight: Key Strategies for General Managers Navigating the Gig Economy

Discover essential strategies for general managers to effectively integrate and manage freelance talent in the ever-evolving gig economy. Unlock the potential of flexible workforce for your business, stay ahead of the competition, and drive success with our expert insights.

by Claire Fontaine

Maximizing Societal Impact: Can General Managers Drive Change Beyond Profits?

Company culture & organizational alignment

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12/06/2025

Maximizing Societal Impact: Can General Managers Drive Change Beyond Profits?

Explore how general managers can leverage their roles to create significant societal impact with strategic insights, compelling statistics, and actionable guidance.

by Marie-Claire Duval

Predictive Risk Management: Can Data Forecasting Shield Your Enterprise?

Risk management & business resilience

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12/06/2025

Predictive Risk Management: Can Data Forecasting Shield Your Enterprise?

Explore how predictive risk management can transform challenges into opportunities, ensuring a future-proof strategy for general managers eager to lead with foresight.

by Caroline Magnan

Can Sustainable Practices Boost Your Bottom Line? The Profitable Truth Behind Environmental Stewardship for General Managers

Business model & value creation

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12/06/2025

Can Sustainable Practices Boost Your Bottom Line? The Profitable Truth Behind Environmental Stewardship for General Managers

Discover how general managers can impact their company's profitability through sustainable practices. Learn the profitable truth behind implementing eco-friendly strategies.

by Céline Abdallah

Rising Above the Noise: How Can General Managers Use Silent Leadership to Amplify Their Impact?

Company culture & organizational alignment

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12/06/2025

Rising Above the Noise: How Can General Managers Use Silent Leadership to Amplify Their Impact?

Explore how general managers can leverage the effectiveness of silent leadership to improve their impact, foster innovation, and build a culture of growth and trust.

by Thomas Girard

Harnessing Stakeholder Feedback Loops: Can Engaged Listening Revolutionize General Management?

Company culture & organizational alignment

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10/01/2025

Harnessing Stakeholder Feedback Loops: Can Engaged Listening Revolutionize General Management?

Discover how general managers can transform their approach by mastering the art of engaged listening to stakeholder feedback. This blog unveils how listening is the starting point for building a robust business strategy.

by Thomas Girard

Cutting the Puppet Strings: 5 Effective Ways to Reduce Micromanagement and Foster Autonomy?

Company culture & organizational alignment

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12/06/2025

Cutting the Puppet Strings: 5 Effective Ways to Reduce Micromanagement and Foster Autonomy?

5 effective ways general managers can reduce micromanagement and foster autonomy at the workplace, to inspire their teams, strengthen trust and drive better performance.

Mastering the Art of Change Management: 5 Strategies to Lead Successful Organizational Transformation?

Explore five strategies for effective change management and lead successful organizational transformation as a General Manager. This blog reveals how to manage resistance, communicate efficiently and understand reasons behind change.

by Paul Aubert

Envelope Pushers or Box Thinkers: 5 Bold Ways to Foster Innovation Within Your General Management Team

Innovation & new business models

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12/06/2025

Envelope Pushers or Box Thinkers: 5 Bold Ways to Foster Innovation Within Your General Management Team

Every General Manager looking towards the future of work understands the need for fostering innovation in their teams. This blog provides 5 bold techniques to encourage innovative thinking and challenge the status quo while addressing the humorous and quirky aspects of such methods.

by Céline Abdallah