Mastering the Role of a General Manager

Grande enquête 2025 - L'IA et les directeurs généraux

Participez à la grande enquête 2025 sur l' Intelligence Artificielle et les directeurs généraux

GM at WORK! is built for leaders who execute

We translate general management into practical, repeatable operating habits that improve speed, clarity, and accountability across the business.

Whether you are scaling, restructuring, or optimizing performance, our content is designed to help decision-makers deliver measurable outcomes with disciplined leadership.

Lead, Inspire, Succeed, with frameworks you can apply Monday morning.

What you will get

Executive playbooks focused on ROI, governance, and decision quality
Tools to align strategy to execution and eliminate delivery friction
Performance management methods for cadence, KPIs, and accountability
Transformation perspectives on AI, innovation, and operating model change
Trusted guidance for CEO readiness and critical career transitions

Explore leadership insights

Current trends

How general managers can turn the job christmas party into a strategic corporate asset

Company culture & organizational alignment

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20/03/2026

by Paul Aubert

How general managers can turn the job christmas party into a strategic corporate asset

How general managers can turn the job christmas party into a strategic corporate asset, aligning culture, performance, and governance while keeping events engaging.

How rotating schedules reshape work for modern general managers

Operational excellence

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17/03/2026

How rotating schedules reshape work for modern general managers

Company culture & organizational alignment

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16/03/2026

How indirect compensation elevates employee loyalty and business performance

How a Dupont schedule transforms shift management for modern general managers

Company culture & organizational alignment

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14/03/2026

How a Dupont schedule transforms shift management for modern general managers

What does a rotating shift mean for a general manager’s performance and team stability

Operational excellence

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13/03/2026

What does a rotating shift mean for a general manager’s performance and team stability

Spotlight

How to manage managers with specific competences in a demanding work environment

Digital transformation strategy

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18/03/2026

How to manage managers with specific competences in a demanding work environment

How general managers can manage managers with specific competences through targeted skills development, formation, coaching, and a supportive work environment.

by Caroline Magnan

Piloter un PL de BU avec précision stratégique pour les directeurs généraux

Company culture & organizational alignment

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15/03/2026

Piloter un PL de BU avec précision stratégique pour les directeurs généraux

Comment piloter un PL de BU avec précision stratégique, gouvernance robuste et données fiables pour renforcer la performance des business units en tant que directeur général.

by Marie-Claire Duval

Making annualised salary work for your organisation and your people

Operational excellence

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12/03/2026

Making annualised salary work for your organisation and your people

How general managers can use annualised salary to balance fairness, flexibility, and entrepreneurial risk while staying compliant and motivating employees.

by Lucas Navarro

How to turn e-reputation entreprise into a strategic asset for your company

Operational excellence

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09/03/2026

How to turn e-reputation entreprise into a strategic asset for your company

Why e-reputation entreprise is now a board-level priority for general managers, and how to turn online reputation risks into strategic value for your company.

by Paul Aubert

What a career fair really means for a general manager’s talent strategy

Operational excellence

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08/03/2026

What a career fair really means for a general manager’s talent strategy

Learn what a career fair really means for a general manager, and how to turn job fairs and internship fairs into strategic engines for entrepreneurial growth.

by Céline Abdallah

Why rejection letters can become strategic assets for general managers

Executive decision-making

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07/03/2026

Why rejection letters can become strategic assets for general managers

How general managers can turn rejection letters into strategic assets, using data, respectful communication, and entrepreneurial discipline to improve decisions and resilience.

by Paul Aubert

How a 3 2 2 work schedule reshapes team performance and work life

Digital transformation strategy

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06/03/2026

How a 3 2 2 work schedule reshapes team performance and work life

Learn how a 3 2 2 work schedule works, how to design it for your business, and how it affects productivity, staffing, and work life balance for teams.

by Céline Abdallah

How a dupont shift schedule can strengthen entrepreneurial operations for general managers

Digital transformation strategy

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28/02/2026

How a dupont shift schedule can strengthen entrepreneurial operations for general managers

How a dupont shift schedule helps general managers in entrepreneurial ventures balance coverage, employee wellbeing, and risk management while supporting growth.

by Bernard Laroche

Turning the employee availability form into a strategic management asset

Operational excellence

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27/02/2026

Turning the employee availability form into a strategic management asset

Learn how to turn the employee availability form into a strategic tool for scheduling, payroll accuracy, and entrepreneurial agility tailored to general managers.

by Marie-Claire Duval

What is a rotating shift and how can it reshape your entrepreneurial operations

Future of work & leadership

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26/02/2026

What is a rotating shift and how can it reshape your entrepreneurial operations

What is a rotating shift in entrepreneurship? Understand how rotating schedules work, their impact on performance, and how general managers can use them to build resilient, high-performing teams.

by Thomas Girard

What an annualised salary really means for general managers and their teams

Operational excellence

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26/02/2026

What an annualised salary really means for general managers and their teams

Understand what an annualised salary means, how to calculate it, and how general managers in entrepreneurial firms can align pay, leave, and governance.

by Pierre-Antoine Lemaire

What per diem work really means for entrepreneurial teams

Future of work & leadership

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25/02/2026

What per diem work really means for entrepreneurial teams

Understand the real per diem work meaning and how this flexible model can support entrepreneurial teams, control costs, and reduce risk for growing businesses.

by Caroline Magnan

What per diem really means in a job for modern managers

Corporate vision & strategic roadmap

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25/02/2026

What per diem really means in a job for modern managers

Understand what per diem really means in a job, how to set compliant rates, manage travel expenses, and align workforce strategy for entrepreneurial general managers.

by Caroline Magnan

What a vp inside sales really brings to an entrepreneurial business

Role & responsibilities of the CEO

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24/02/2026

What a vp inside sales really brings to an entrepreneurial business

Understand the real impact of a vp inside sales in an entrepreneurial company: structure, growth, culture, and how to know if your startup is ready for this role.

by Paul Aubert

How a service writer mindset can transform your entrepreneurial leadership

Leadership development & training

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24/02/2026

How a service writer mindset can transform your entrepreneurial leadership

Learn how adopting a service writer mindset can sharpen your communication, streamline operations, and strengthen customer relationships as an entrepreneur and general manager.

by Caroline Magnan

Annualized salary meaning for general managers and entrepreneurial leaders

Operational excellence

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24/02/2026

Annualized salary meaning for general managers and entrepreneurial leaders

Understand annualized salary meaning, how to calculate it, and how general managers use annualized compensation to manage labor costs, performance, and strategic growth.

by Bernard Laroche

Turning employee availability into a strategic advantage for general managers

Operational excellence

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23/02/2026

Turning employee availability into a strategic advantage for general managers

How general managers can turn employee availability, forms, and scheduling into a strategic lever for performance, risk management, and entrepreneurial growth.

by Céline Abdallah

Strategic dishwasher job specification for high performance kitchen operations

Operational excellence

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22/02/2026

Strategic dishwasher job specification for high performance kitchen operations

Strategic guide for general managers on dishwasher job specification, covering duties, skills, shifts, recruitment, performance, and entrepreneurial impact in restaurants.

by Pierre-Antoine Lemaire

Managing favoritism at work to protect performance and trust

Company culture & organizational alignment

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21/02/2026

Managing favoritism at work to protect performance and trust

How general managers can identify and manage favoritism at work to protect performance, reduce discrimination risks, and build a fair, high trust workplace culture.

by Lucas Navarro

How AI is transforming lead qualification in virtual reception: top solutions for entrepreneurs

Artificial Intelligence & business strategy

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04/02/2026

How AI is transforming lead qualification in virtual reception: top solutions for entrepreneurs

Explore the top AI solutions for lead qualification in virtual reception. Learn how entrepreneurs and general managers can leverage these tools to streamline customer interactions and boost business growth.

by Caroline Magnan

Can multiple roles share responsibility in a RACI chart?

Navigating the Complexities of Mergers and Acquisitions in Entrepreneurship

Mergers & acquisitions (M&A)

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23/03/2025

Navigating the Complexities of Mergers and Acquisitions in Entrepreneurship

Empowering Leadership: How General Managers Can Foster a Culture of Innovation and Creativity

Innovation & new business models

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12/06/2025

Empowering Leadership: How General Managers Can Foster a Culture of Innovation and Creativity

Crafting a Heartfelt Farewell Note to Your Boss

Company culture & organizational alignment

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19/08/2025

Crafting a Heartfelt Farewell Note to Your Boss

Understanding the Role of a Chief Digital Officer

Digital transformation strategy

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12/06/2025

Understanding the Role of a Chief Digital Officer

The Regulatory Roadmap: Navigating Compliance for Success as a General Manager

Executive decision-making

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12/06/2025

The Regulatory Roadmap: Navigating Compliance for Success as a General Manager

Operational excellence

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12/06/2025

Operational Excellence Unveiled: A General Manager's Pathway to Peak Performance

Navigating the Shift: How General Managers Can Drive Sustainable Business Model Innovation?

Business model & value creation

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12/06/2025

Navigating the Shift: How General Managers Can Drive Sustainable Business Model Innovation?

Decoding the Subscription Model: Is It the Revenue Revolution for General Managers?

Business model & value creation

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12/06/2025

Decoding the Subscription Model: Is It the Revenue Revolution for General Managers?

Mastering Agile Project Management for Global Coffee Ventures

Agile & scalable organizations

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10/07/2025

Mastering Agile Project Management for Global Coffee Ventures

How to Implement Participative Management in Your Entrepreneurial Venture

Company culture & organizational alignment

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07/06/2025

How to Implement Participative Management in Your Entrepreneurial Venture

Exploring Effective Alternatives to RACI in Entrepreneurship

Change management

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05/06/2025

Exploring Effective Alternatives to RACI in Entrepreneurship

Navigating the Landscape of Asset Management Leadership

Company culture & organizational alignment

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12/06/2025

Navigating the Landscape of Asset Management Leadership

Understanding the Duration of a Master's Program

Future of work & leadership

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12/06/2025

Understanding the Duration of a Master's Program

Understanding Non-Compete Agreements in France: A Guide for Entrepreneurs

Corporate governance

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30/04/2025

Understanding Non-Compete Agreements in France: A Guide for Entrepreneurs

Understanding the Role of a Risk Controller in Business Ventures

Risk management & business resilience

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12/06/2025

Understanding the Role of a Risk Controller in Business Ventures

Corporate Strategy

How outbound dialing software empowers sales teams to achieve more

Go-to-Market & market expansion

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02/02/2026

How outbound dialing software empowers sales teams to achieve more

Explore the key benefits of outbound dialing software for sales teams. Learn how this technology streamlines sales processes, boosts productivity, and helps managers lead their teams to greater success.

by Marie-Claire Duval

Effective sales pitch examples for enterprise cloud platforms

Go-to-Market & market expansion

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30/01/2026

Effective sales pitch examples for enterprise cloud platforms

Explore practical and persuasive sales pitch examples for enterprise cloud platforms, tailored for general managers in entrepreneurship. Learn how to address unique challenges and drive business growth with compelling cloud solutions.

by Marie-Claire Duval

Executive Leadership & Governance

How lead routing software transforms decision-making for general managers

Executive decision-making

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01/02/2026

How lead routing software transforms decision-making for general managers

Explore how lead routing software empowers general managers in entrepreneurship by streamlining sales processes, improving team collaboration, and driving business growth. Learn key strategies and best practices for effective implementation.

by Bernard Laroche

How to leverage business call transcript analysis techniques for better decision-making

Executive decision-making

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31/01/2026

How to leverage business call transcript analysis techniques for better decision-making

Explore effective business call transcript analysis techniques tailored for general managers in entrepreneurship. Learn how to extract actionable insights, improve team performance, and drive smarter decisions from your business calls.

by Marie-Claire Duval

Performance Management & Execution

How to implement call center best practices for entrepreneurial success

Operational excellence

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03/02/2026

How to implement call center best practices for entrepreneurial success

Managing unexpected call center call spikes: strategies for entrepreneurial leaders

Risk management & business resilience

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28/01/2026

Managing unexpected call center call spikes: strategies for entrepreneurial leaders

Enhancing customer satisfaction through effective call center email quality monitoring

Operational excellence

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21/01/2026

Enhancing customer satisfaction through effective call center email quality monitoring

Effective strategies for managing bounce mail with PHP scripts

Risk management & business resilience

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29/12/2025

Effective strategies for managing bounce mail with PHP scripts

Transformation, AI & Innovation

Operational excellence

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03/02/2026

How to implement call center best practices for entrepreneurial success

Explore effective call center best practices tailored for general managers in entrepreneurship. Learn actionable strategies to enhance customer service, team performance, and operational efficiency in your growing business.

by Sylvie Chevallier

Risk management & business resilience

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28/01/2026

Managing unexpected call center call spikes: strategies for entrepreneurial leaders

Explore effective strategies for general managers to handle call center call spikes. Learn how to anticipate, manage, and leverage these surges to improve customer experience and business resilience.

by Pierre-Antoine Lemaire

Growth & Corporate Development

Understanding the Role of an M&A Analyst in Entrepreneurship

Mergers & acquisitions (M&A)

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11/12/2025

Understanding the Role of an M&A Analyst in Entrepreneurship

Explore the critical role of an m a analyst in entrepreneurship. Learn how general managers can leverage m a analysts for strategic growth, risk management, and successful business transitions.

by Pierre-Antoine Lemaire

Exploring a Career in Mergers and Acquisitions

Mergers & acquisitions (M&A)

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10/12/2025

Exploring a Career in Mergers and Acquisitions

Explore the unique challenges and opportunities for general managers pursuing a merger and acquisition career in entrepreneurship. Learn key skills, strategies, and insights to excel in this dynamic field.

by Caroline Magnan

CEO Role & Career