Mastering the Role of a General Manager

Grande enquête 2025 - L'IA et les directeurs généraux

Participez à la grande enquête 2025 sur l' Intelligence Artificielle et les directeurs généraux

GM at WORK! is built for leaders who execute

We translate general management into practical, repeatable operating habits that improve speed, clarity, and accountability across the business.

Whether you are scaling, restructuring, or optimizing performance, our content is designed to help decision-makers deliver measurable outcomes with disciplined leadership.

Lead, Inspire, Succeed, with frameworks you can apply Monday morning.

What you will get

Executive playbooks focused on ROI, governance, and decision quality
Tools to align strategy to execution and eliminate delivery friction
Performance management methods for cadence, KPIs, and accountability
Transformation perspectives on AI, innovation, and operating model change
Trusted guidance for CEO readiness and critical career transitions

Explore leadership insights

Current trends

Managing favoritism at work to protect performance and trust

Company culture & organizational alignment

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21/02/2026

by Lucas Navarro

Managing favoritism at work to protect performance and trust

How general managers can identify and manage favoritism at work to protect performance, reduce discrimination risks, and build a fair, high trust workplace culture.

How AI is transforming lead qualification in virtual reception: top solutions for entrepreneurs

Artificial Intelligence & business strategy

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04/02/2026

How AI is transforming lead qualification in virtual reception: top solutions for entrepreneurs

How to implement call center best practices for entrepreneurial success

Operational excellence

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03/02/2026

How to implement call center best practices for entrepreneurial success

How outbound dialing software empowers sales teams to achieve more

Go-to-Market & market expansion

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02/02/2026

How outbound dialing software empowers sales teams to achieve more

How lead routing software transforms decision-making for general managers

Executive decision-making

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01/02/2026

How lead routing software transforms decision-making for general managers

Spotlight

How to leverage business call transcript analysis techniques for better decision-making

Executive decision-making

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31/01/2026

How to leverage business call transcript analysis techniques for better decision-making

Explore effective business call transcript analysis techniques tailored for general managers in entrepreneurship. Learn how to extract actionable insights, improve team performance, and drive smarter decisions from your business calls.

by Marie-Claire Duval

Effective sales pitch examples for enterprise cloud platforms

Go-to-Market & market expansion

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30/01/2026

Effective sales pitch examples for enterprise cloud platforms

Explore practical and persuasive sales pitch examples for enterprise cloud platforms, tailored for general managers in entrepreneurship. Learn how to address unique challenges and drive business growth with compelling cloud solutions.

by Marie-Claire Duval

Managing unexpected call center call spikes: strategies for entrepreneurial leaders

Risk management & business resilience

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28/01/2026

Managing unexpected call center call spikes: strategies for entrepreneurial leaders

Explore effective strategies for general managers to handle call center call spikes. Learn how to anticipate, manage, and leverage these surges to improve customer experience and business resilience.

by Pierre-Antoine Lemaire

Choosing the best inbound call tracking platforms for tech startups

Go-to-Market & market expansion

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27/01/2026

Choosing the best inbound call tracking platforms for tech startups

Explore the top inbound call tracking platforms for tech startups. Learn how these tools can help general managers optimize customer interactions, improve marketing ROI, and drive business growth.

by Bernard Laroche

How call tagging in a call centre empowers general managers in entrepreneurship

Company culture & organizational alignment

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26/01/2026

How call tagging in a call centre empowers general managers in entrepreneurship

Explore how call tagging in a call centre can help general managers in entrepreneurship improve decision-making, streamline operations, and enhance customer experience.

How to manage out of hours call handling for entrepreneurial success

Explore effective strategies for out of hours call handling tailored for general managers in entrepreneurship. Learn how to optimize customer experience, maintain team well-being, and leverage technology for after-hours support.

by Sylvie Chevallier

How hubspot and deltek empower general managers in entrepreneurship

Innovation & new business models

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24/01/2026

How hubspot and deltek empower general managers in entrepreneurship

Explore how hubspot and deltek can help general managers streamline operations, improve client relationships, and drive entrepreneurial success. Practical insights for business leaders.

How software sales outsourcing can empower entrepreneurial growth

Explore how software sales outsourcing can help general managers in entrepreneurship overcome challenges, scale faster, and optimize resources for business growth.

by Lucas Navarro

How voip integration can boost business productivity for entrepreneurs

Business model & value creation

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22/01/2026

How voip integration can boost business productivity for entrepreneurs

Explore how voip integration for business productivity can help entrepreneurs streamline communication, reduce costs, and enhance team collaboration. Practical insights for general managers in entrepreneurship.

by Bernard Laroche

Enhancing customer satisfaction through effective call center email quality monitoring

Operational excellence

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21/01/2026

Enhancing customer satisfaction through effective call center email quality monitoring

Explore how call center email quality monitoring can help general managers in entrepreneurship improve customer satisfaction, streamline operations, and drive business growth.

by Marie-Claire Duval

How to craft effective emails as a carpet cleaning business owner

Business model & value creation

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20/01/2026

How to craft effective emails as a carpet cleaning business owner

Learn how carpet cleaning business owners can write impactful emails to improve communication, build client relationships, and grow their business. Practical tips for general managers in entrepreneurship.

by Thomas Girard

How b2b-insiders.com empowers general managers in entrepreneurship

Innovation & new business models

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16/12/2025

How b2b-insiders.com empowers general managers in entrepreneurship

Explore how b2b-insiders.com provides valuable insights and tools for general managers navigating the unique challenges of entrepreneurship. Learn strategies for effective leadership, decision-making, and growth.

by Paul Aubert

Navigating emi careers: strategies for entrepreneurial general managers

Leadership development & training

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31/12/2025

Navigating emi careers: strategies for entrepreneurial general managers

Explore practical strategies and insights for general managers pursuing emi careers in entrepreneurship. Learn how to leverage your skills, build resilient teams, and adapt to evolving business landscapes.

by Marie-Claire Duval

Effective strategies for managing bounce mail with PHP scripts

Risk management & business resilience

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29/12/2025

Effective strategies for managing bounce mail with PHP scripts

Explore practical approaches for handling bounce mail using PHP scripts, tailored for general managers in entrepreneurship. Learn how to streamline email campaigns and improve deliverability.

by Bernard Laroche

Navigating new management strategies in southern markets

Go-to-Market & market expansion

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29/12/2025

Navigating new management strategies in southern markets

Explore effective approaches for general managers to implement new management strategies in southern markets. Learn how to address unique entrepreneurial challenges and drive business success.

by Marie-Claire Duval

Evaluating the st pete beach hotel development proposal: what general managers need to know

Company culture & organizational alignment

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28/12/2025

Evaluating the st pete beach hotel development proposal: what general managers need to know

Explore the key considerations for general managers when assessing the st pete beach hotel development proposal, from market analysis to stakeholder engagement and risk management.

by Thomas Girard

Understanding the true impact of net new meaning in entrepreneurship

Business model & value creation

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28/12/2025

Understanding the true impact of net new meaning in entrepreneurship

Explore how the concept of net new meaning shapes entrepreneurial strategies and decision-making. Learn why understanding this idea is crucial for general managers navigating today’s business landscape.

How retail banking lead management tools can transform your business growth

Explore how retail banking lead management tools can help general managers streamline processes, improve customer relationships, and drive business growth in the entrepreneurial landscape.

by Bernard Laroche

Building a resilient channel strategy for entrepreneurial success

Risk management & business resilience

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27/12/2025

Building a resilient channel strategy for entrepreneurial success

Explore how general managers in entrepreneurship can develop a robust channel strategy to drive growth, adapt to market changes, and optimize distribution for long-term success.

by Paul Aubert

How to create an effective project management report for entrepreneurial success

Operational excellence

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27/12/2025

How to create an effective project management report for entrepreneurial success

Learn how to craft a project management report tailored for entrepreneurs and general managers. Explore strategies, tools, and best practices to enhance project outcomes and decision-making.

by Sylvie Chevallier

Can multiple roles share responsibility in a RACI chart?

Navigating the Complexities of Mergers and Acquisitions in Entrepreneurship

Mergers & acquisitions (M&A)

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23/03/2025

Navigating the Complexities of Mergers and Acquisitions in Entrepreneurship

Empowering Leadership: How General Managers Can Foster a Culture of Innovation and Creativity

Innovation & new business models

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12/06/2025

Empowering Leadership: How General Managers Can Foster a Culture of Innovation and Creativity

Crafting a Heartfelt Farewell Note to Your Boss

Company culture & organizational alignment

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19/08/2025

Crafting a Heartfelt Farewell Note to Your Boss

Understanding the Role of a Chief Digital Officer

Digital transformation strategy

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12/06/2025

Understanding the Role of a Chief Digital Officer

The Regulatory Roadmap: Navigating Compliance for Success as a General Manager

Executive decision-making

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12/06/2025

The Regulatory Roadmap: Navigating Compliance for Success as a General Manager

Operational excellence

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12/06/2025

Operational Excellence Unveiled: A General Manager's Pathway to Peak Performance

Navigating the Shift: How General Managers Can Drive Sustainable Business Model Innovation?

Business model & value creation

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12/06/2025

Navigating the Shift: How General Managers Can Drive Sustainable Business Model Innovation?

Decoding the Subscription Model: Is It the Revenue Revolution for General Managers?

Business model & value creation

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12/06/2025

Decoding the Subscription Model: Is It the Revenue Revolution for General Managers?

Mastering Agile Project Management for Global Coffee Ventures

Agile & scalable organizations

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10/07/2025

Mastering Agile Project Management for Global Coffee Ventures

How to Implement Participative Management in Your Entrepreneurial Venture

Company culture & organizational alignment

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07/06/2025

How to Implement Participative Management in Your Entrepreneurial Venture

Exploring Effective Alternatives to RACI in Entrepreneurship

Change management

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05/06/2025

Exploring Effective Alternatives to RACI in Entrepreneurship

Navigating the Landscape of Asset Management Leadership

Company culture & organizational alignment

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12/06/2025

Navigating the Landscape of Asset Management Leadership

Understanding the Duration of a Master's Program

Future of work & leadership

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12/06/2025

Understanding the Duration of a Master's Program

Understanding Non-Compete Agreements in France: A Guide for Entrepreneurs

Corporate governance

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30/04/2025

Understanding Non-Compete Agreements in France: A Guide for Entrepreneurs

Understanding the Role of a Risk Controller in Business Ventures

Risk management & business resilience

•

12/06/2025

Understanding the Role of a Risk Controller in Business Ventures

Corporate Strategy

Mastering b2b research for entrepreneurial growth

Growth strategy

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26/12/2025

Mastering b2b research for entrepreneurial growth

Explore how general managers in entrepreneurship can leverage b2b research to drive business growth, make informed decisions, and navigate market challenges effectively.

by Caroline Magnan

Mastering billing and sales processes for entrepreneurial success

Go-to-Market & market expansion

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26/12/2025

Mastering billing and sales processes for entrepreneurial success

Explore effective strategies and insights for general managers to optimize billing and sales in entrepreneurship. Learn how to streamline operations, improve cash flow, and leverage technology for business growth.

by Claire Fontaine

Executive Leadership & Governance

Understanding financial reporting compliance terminology for entrepreneurial leaders

Shareholder & investor relations

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25/12/2025

Understanding financial reporting compliance terminology for entrepreneurial leaders

Explore essential financial reporting compliance terminology every entrepreneurial general manager should know. Enhance your understanding of key terms and their impact on business success.

by Claire Fontaine

Understanding the role of a PMO: what general managers need to know

Executive decision-making

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24/12/2025

Understanding the role of a PMO: what general managers need to know

Explore the essentials of a PMO job description and how it impacts entrepreneurial ventures. Learn what general managers should know about PMO roles, responsibilities, and their value in driving business success.

by Sylvie Chevallier

Performance Management & Execution

Strengthening your procurement information security: strategies for entrepreneurial leaders

Risk management & business resilience

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24/12/2025

Strengthening your procurement information security: strategies for entrepreneurial leaders

How a procurement savings dashboard empowers general managers in entrepreneurship

Operational excellence

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23/12/2025

How a procurement savings dashboard empowers general managers in entrepreneurship

Optimizing maintenance repair and operations procurement for entrepreneurial success

Risk management & business resilience

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23/12/2025

Optimizing maintenance repair and operations procurement for entrepreneurial success

How to evaluate and improve your procurement maturity as a general manager

Operational excellence

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22/12/2025

How to evaluate and improve your procurement maturity as a general manager

Transformation, AI & Innovation

Understanding the essentials of general condition of contract for entrepreneurs

Corporate governance

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19/12/2025

Understanding the essentials of general condition of contract for entrepreneurs

Explore the essentials of general condition of contract and how they impact entrepreneurial ventures. Learn practical insights for general managers navigating contract negotiations and risk management.

by Marie-Claire Duval

How a visual management board can transform your entrepreneurial leadership

Future of work & leadership

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19/12/2025

How a visual management board can transform your entrepreneurial leadership

Explore how a visual management board empowers general managers in entrepreneurship to boost team alignment, track progress, and drive business growth. Learn practical strategies for implementation and overcoming common challenges.

by Marie-Claire Duval

Growth & Corporate Development

Understanding the Role of an M&A Analyst in Entrepreneurship

Mergers & acquisitions (M&A)

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11/12/2025

Understanding the Role of an M&A Analyst in Entrepreneurship

Explore the critical role of an m a analyst in entrepreneurship. Learn how general managers can leverage m a analysts for strategic growth, risk management, and successful business transitions.

by Pierre-Antoine Lemaire

Exploring a Career in Mergers and Acquisitions

Mergers & acquisitions (M&A)

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10/12/2025

Exploring a Career in Mergers and Acquisitions

Explore the unique challenges and opportunities for general managers pursuing a merger and acquisition career in entrepreneurship. Learn key skills, strategies, and insights to excel in this dynamic field.

by Caroline Magnan

CEO Role & Career